This section will be divided into two sub-sections to cater to different advertiser needs on how to implement the Nextdoor Universal Pixel:
- New Advertisers: any net-new advertisers on the Nextdoor platform; creating a Nextdoor pixel for the first time as of May 2025
- Existing Advertisers: any advertisers who have and/or are advertising on Nextdoor; and have created and implemented a Nextdoor pixel prior to May 2025. These advertisers' pixels are considered to be legacy.