It is crucial to select your desired conversion events from only the 20 supported standardized types listed below. Using the exact event names ensures accurate campaign reporting. Note; if you intend to track multiple events (for example, both Lead and Purchase), make sure to apply each corresponding distinct conversion event name correctly.

purchase
lead
sign_up
add_to_cart
initiate_checkout
page_view
search
view_content
add_to_wishlist
subscribe
custom_conversion_1
custom_conversion_2
custom_conversion_3
custom_conversion_4
custom_conversion_5
custom_conversion_6
custom_conversion_7
custom_conversion_8
custom_conversion_9
custom_conversion_10

Important Note:

if you will be using any of the custom conversion events (i.e. custom_conversion_1 - custom_conversion_10); please assign and make note of it's corresponding human-friendly nickname, as this will be helpful for future reference and troubleshooting for your Nextdoor team.
- For example: custom_conversion_1's nickname is download; custom_conversion_2's nickname is quote; custom_conversion_3's nickname is text-marketing