Supported Conversion Event Names

It is crucial to select your desired conversion events from only the 20 supported standardized types listed below. Using the exact event names ensures accurate campaign reporting. Note; if you intend to track multiple events (for example, both Lead and Purchase), make sure to apply each corresponding distinct conversion event name correctly.

purchase
lead
sign_up
add_to_cart
initiate_checkout
page_view
search
view_content
add_to_wishlist
subscribe
custom_conversion_1
custom_conversion_2
custom_conversion_3
custom_conversion_4
custom_conversion_5
custom_conversion_6
custom_conversion_7
custom_conversion_8
custom_conversion_9
custom_conversion_10

Important Note:

  • if you will be using any of the custom conversion events (i.e. custom_conversion_1 - custom_conversion_10); please assign and make note of it's corresponding human-friendly nickname, as this will be helpful for future reference and troubleshooting for your Nextdoor team.
    • For example: custom_conversion_1's nickname is download; custom_conversion_2's nickname is quote; custom_conversion_3's nickname is text-marketing