Supported Conversion Event Names

It is crucial to select your desired conversion events from only the 20 supported standardized types listed below. Using the exact event names ensures accurate campaign reporting. Note; if you intend to track multiple events (for example, both Lead and Purchase), make sure to apply each corresponding distinct conversion event name correctly.

Purchase
Lead
Sign Up
Add to Cart
Initiate Checkout
Page View
Search
View Content
Add to Wishlist
Subscribe
Custom Conversion 1
Custom Conversion 2
Custom Conversion 3
Custom Conversion 4
Custom Conversion 5
Custom Conversion 6
Custom Conversion 7
Custom Conversion 8
Custom Conversion 9
Custom Conversion 10

Important Note:

if you will be using any of the custom conversion events (i.e. Custom Conversion 1 - Custom Conversion 10); please assign and make note of it's corresponding human-friendly nickname, as this will be helpful for future reference and troubleshooting for your Nextdoor team.
- For example: Custom-Conversion 1's nickname is download; Custom-Conversion 2's nickname is quote; Custom Conversion 3's nickname is text-marketing