Supported Conversion Event Types

It is crucial to select your desired conversion events from only the 20 supported standardized types listed below. Using the exact event names ensures accurate campaign reporting. Note; if you intend to track multiple events (for example, both Lead and Purchase), make sure to apply each corresponding distinct conversion event name correctly.

Purchase
Lead
Sign Up
Add to Cart
Initiate Checkout
Page View
Search
View Content
Add to Wishlist
Subscribe
Custom Conversion 1
Custom Conversion 2
Custom Conversion 3
Custom Conversion 4
Custom Conversion 5
Custom Conversion 6
Custom Conversion 7
Custom Conversion 8
Custom Conversion 9
Custom Conversion 10