Rate Limiting

Access to the NAM API is subject to rate limiting. The current rate limit is 100 requests/minute per advertiser.

If you violate the rate limit, the API returns an HTTP 429 Too Many Requests error code. In this case, we recommend a few options:

  • Retry the request after a brief backoff if it's a one off
  • Implement techniques such as exponential backoff and jitter for API calls that are expected to be frequent